Interactive Biotech Platform for Medical Experts
UX/UI Design, Interactive Design, Content Development, Genetech, Bigtincan
Project Timeline
3 weeks (April 2024 – May 2024)
UX/UI Designer
Interaction Designer
Digital Production Designer
My Roles
Figma
Tools
Overview
This project was for Genentech, a leading biotechnology company dedicated to groundbreaking science in the discovery and development of medicines for serious and life-threatening diseases. Genentech commissioned Bigtincan to build an interactive experience showcasing their medical technology, Susvimo, to potential customers.
The primary goal of this project was to enhance existing content, better engagement, and increase product interest among health professionals through the interactive product.
Target Audience
For medical professionals
Design
The key objective was to transform large volumes of static content into an informative and engaging experience. By collaborating with developers and the creative team, I focused on delivering cohesive UI design elements and interactions from start to finish. Leveraging UI/UX design best practices, I was able to translate extensive content into a comprehensible, digestible, and engaging format for the end user.
Functionality
This interactive functionality played a crucial role in engaging users more deeply with the content. By strategically layering information, it allowed users to easily grasp the main details, which were prominently displayed on the page, while supplementary insights connected to graphs or images were conveniently accessible through pop-ups.
Tap to Reveal
The integration of scrolling mechanisms provided a practical and efficient way to present a wide array of information without requiring multiple touchpoints. This scrolling functionality made it easier for users to engage with the content, making the information more appealing and memorable.
Scrolling
Reflection
Through this project, I refined my ability to create effective and informative designs for health professionals, enhancing the delivery of medical knowledge in a more engaging way. I gained valuable insights into addressing diverse perspectives and successfully developed a clear, cohesive design and interactive experience that aligns with Genentech's goals.